SMM strategy for businesses: Proven effectiveness

Social networks play a major role in A company's social media marketing.

Building an identity on these media requires thoughtful thinking, particularly on the objectives and the target, as well as a good understanding of each social network.

Why invest in social networks

Currently, the interest in having an online presence for a business, i.e. an effective social media strategy, no longer needs to be demonstrated. Massively used by Internet users, social networks are an ideal medium for brands.

Indeed, users use them by sharing information, statuses, experiences, opinions...

‍

To begin with, a social media strategy must be put in place, to serve as a guideline for all actions.

In this perspective, it is necessary to define as a priority the objectives and the target to be achieved. Depending on these, the social network to be used, the services required and the process to follow depend.

The definition of objectives is based on what we want to transmit and what image we want to convey. You can also ask yourself the right questions, such as: what content to broadcast, are you an expert in the field on which you want to communicate or share information, what tone do you want to adopt...

To define the target, we ask ourselves who are its customers, its typical prospects, including their age, gender, profession... Thus, we will not invest in the same networks if our target is between 15 and 25 years old, as if it is between 30 and 45 years old.

How to choose the right social networks

According to the objectives and the target explained above, one must choose the appropriate social networks for one's social media strategy. For a target of professionals, in B2B, aged over 40, it will be more useful to invest in networks such as LinkedIn or Viadeo, if the professionals involved in web marketing are on Twitter...

Before choosing the social network, it is necessary to analyze their users, whether they correspond to its target, their communication habits or the type of content they share.

But also, the uses that its competitors make of it: their social media strategy, their effectiveness... This different information will be of great help in choosing the right social networks, but also on the communication to adopt, to be sure to reach your target.