E-commerce: A green distribution channel

Ecology, the preservation of the environment, CO² emissions, natural resources... All terms used by the media and which fall within the priority selection criteria of consumers and therefore of companies that wish to ride on this ecological trend.

If producing “ecological” is one way of meeting market demand, distributing “ecological” is another way of meeting market demand.

E-commerce reduces emissions

Environmental protection has long been a priority for developed countries.

This has the effect of influencing the production methods of companies, as well as the behavior of consumers.

Buying online reduces emissions”: this statement is based on a study carried out by FEVAD. A purchase on the Internet generates 4 times less CO² than a traditional purchase.

That Divide by 4.5 the consumption of non-renewable energy... and by 2.8 the impact on human health .

In view of this observation, which is very promising for E-commerce, businesses must ask themselves the question of focusing on the “green” internet.

The environmental variable now plays a role in the purchasing decision of businesses, and the physical distribution method therefore no longer fully meets the current divide.

On the contrary, an e-commerce site is The purchase solution “green”.

It goes without saying that a reorganization of the Marketing mix and upstream logistics is essential before moving into the e-commerce era.

The Internet is therefore becoming the new ecological channel in terms of purchases and sales. According to INSEE

” In 2012, 56% of the population of metropolitan France already made purchases on the Internet, compared to only 32% in 2007. ”. Moreover, “Online shopping spans all generations and all socio-professional categories.”

For selling as well as for buying, businesses therefore have every interest in using the internet, a fast, efficient and ecological distribution channel.

Olivier Audino, CEO
Graduated from Grenoble School of Management.

Before founding Buy Made Easy, Olivier worked for 7 years in the Purchasing Department of General Electric, United Technologies and the SEB Group.

It is by sharing with operational staff and business leaders in France and Europe that the idea of offering a marketplace that is easy to use and exclusively dedicated to the expectations of professionals was born.

MOOC — Use the Kraljic Matrix in your Purchasing Strategies

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